Advantages of a Dedicated IP & SSL Certification.
Dedicated IP addresses are very unique, exclusive and secure. Building a business website on unique IP address makes your website secure and safe! Getting a dedicated IP address will make your website separate and unique, so that if a shared IP address is blocked, it won't impact your site. Email will not be affected by obtaining a dedicated IP address, rather it will not prevent your emails from being marked as SPAM. You will avoid the disadvantages that come with a sharing your IP address with other website or users.
Whether it's an eCommerce site or not, if you website sees a large volume of traffic on a daily basis, you may want to consider getting a dedicated IP address. This will help you to increase or at least maintain your site speed while accommodating so many visitors, and will reduce the likelihood of your site crashing under the strain of so much traffic. Some online experts believe that a static IP or dedicated Ip address can boost your search engine ranking results. Search engine like unique addresses because your domain name is not associated with or connected to other domain names.
SSL certificates and Dedicated IP go hand-in-hand together! Whether you are building a website, when you expect your customers to enter their credit card or other personal information, they would expect your website to be secure and protect that information with an SSL. You must have a dedicated IP in order to get an SSL certificate on your website.
As far as a hosting goes, you'll encounter a couple of specific situations where a dedicated IP will either be helpful or necessary. It will help you to avoid sharing the same IP address with hundreds of other websites, and ultimately you are in control of your website! And finally it allows you to do more with your server.